Consumer need for tactile input

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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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Social Sciences, Educational Measurement, Econometrics +15

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Social Sciences, Psychology, Social Psychology +10

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2