Concepedia

Alka Varma Citrin

AV

Statistics

Publications

6

Citations

1.3K

H-Index

6

Active since

2000

Affiliations

Georgia Institute of Technology(Current)

Washington State University

Alka Varma Citrin is an author at Georgia Institute of Technology specializing in marketing, business strategy, and marketing management.

Publications per year

2000–2014

6

Publications

6

Adoption of Internet shopping: the role of consumer innovativeness

Alka Varma Citrin, David E. Sprott, Steven N. Silverman et al. · Industrial Management & Data Systems · 2000 · 556 citations

Business, Marketing, Marketing Management +14

Consumer need for tactile input

Alka Varma Citrin, Donald E. Stem, Eric R. Spangenberg et al. · Journal of Business Research · 2003 · 384 citations

Engineering, Mechatronics Engineering, Interaction Design +12

Customer Satisfaction Heterogeneity and Shareholder Value

Rajdeep Grewal, Murali Chandrashekaran, Alka Varma Citrin · Journal of Marketing Research · 2010 · 167 citations

Business, Marketing, Marketing Management +15

Information Use and New Product Outcomes: The Contingent Role of Strategy Type

Alka Varma Citrin, Ruby P. Lee, Jim McCullough · Journal of Product Innovation Management · 2007 · 79 citations · Full text

Management, Strategic Management, Strategy +15

Outsourcing customer support: The role of provider customer focus

Stefan Wuyts, Aric Rindfleisch, Alka Varma Citrin · Journal of Operations Management · 2014 · 63 citations

Management, Marketing, Organizational Behavior +8

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