Concepedia

Steven N. Silverman

SN

2

Publications

588

Citations

2

H-Index

1999

Active since

Affiliations

Washington State University(Current)

Steven N. Silverman is an author at Washington State University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchTechnologyBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

1999–2000

2

Publications

2

Adoption of Internet shopping: the role of consumer innovativeness

Alka Varma Citrin, David E. Sprott, Steven N. Silverman et al. · Industrial Management & Data Systems · 2000 · 552 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +18

Relating Consumer-Based Sources of Brand Equity to Market Outcomes

Steven N. Silverman, David E. Sprott, Vincent J. Pascal · ACR North American Advances · 1999 · 36 citations

Marketing, Management, Brand Strategy +6

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