Concepedia

Jim McCullough

JM

8

Publications

602

Citations

8

H-Index

1987

Active since

Affiliations

Washington State University(Current)

University of Puget Sound

Jim McCullough is an author at Washington State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementCustomer SatisfactionConsumer ResearchMarketing StrategyMarketing ManagementReliability

Publications per year

1987–2008

8

Publications

8

A SERVICES MARKETING MANAGEMENT MODEL: INTEGRATING INTERNAL AND EXTERNAL MARKETING FUNCTIONS

Patriya Tansuhaj, Donna M. Randall, Jim McCullough · Journal of Services Marketing · 1988 · 151 citations

Customer Satisfaction, Services Management, Service Quality +19

Applying the Internal Marketing Concept Within Large Organizations

Patriya Tansuhaj, Donna M. Randall, Jim McCullough · Journal of Professional Services Marketing · 1991 · 99 citations

Internal Marketing Programs, Customer Satisfaction, Case Study Lcads +11

Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance

Peter Raven, Jim McCullough, Patriya Tansuhaj · Journal of International Marketing · 1994 · 93 citations

Environmental Performance, Behavioral Decision Making, Trade +25

Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand

Patriya Tansuhaj, John K. Wong, Jim McCullough · International Journal of Bank Marketing · 1987 · 85 citations

Customer Satisfaction, Consumer Satisfaction, Service Quality +12

Information Use and New Product Outcomes: The Contingent Role of Strategy Type

Alka Varma Citrin, Ruby P. Lee, Jim McCullough · Journal of Product Innovation Management · 2007 · 79 citations · Full text

Innovation Evaluation, Innovation Adoption, Consumer Research +24

Rows per page

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