John K. Wong

Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand

Patriya Tansuhaj, John K. Wong, Jim McCullough · International Journal of Bank Marketing · 1987 · 85 citations

Customer Satisfaction, Consumer Satisfaction, Service Quality +12

Exploring the structure of ethical attributions as a component of the consumer decision model: The vicarious versus personal perspective

Joel Whalen, Robert E. Pitts, John K. Wong · Journal of Business Ethics · 1991 · 82 citations

Consumer Decision Model, Behavioral Sciences, Consumer Decision Making +13

Consumers' evaluative structures in two ethical situations: A means-end approach

Robert E. Pitts, John K. Wong, D. Joel Whalen · Journal of Business Research · 1991 · 69 citations

Behavioral Decision Making, Management, Consumer Research +8

Towards Some Standardized Cross-Cultural Consumption Values

David K. Tse, John K. Wong, Chin Tiong Tan · Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University) · 1988 · 62 citations · Full text

Culture, Consumer Culture, Cross-cultural Studies +7

Multi-Institutional Arrangements in Health Care: Review, Analysis, and a Proposal for Future Research

Myron D. Fottler, John R. Schermerhorn, John K. Wong et al. · Academy of Management Review · 1982 · 45 citations

Health Administration, Family Medicine, Multi-institutional Arrangements +17