Concepedia

Sanjay Mishra

SM

17

Publications

1.1K

Citations

15

H-Index

1993

Active since

Affiliations

University of Kansas(Current)

University of Central Florida

Shri Mata Vaishno Devi University

Colorado State University

Sanjay Mishra is an author at University of Kansas specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessSocial SciencesPsychologyCognitive ScienceConsumer ResearchAdvertisingBehavioral Decision MakingEducation

Publications per year

1993–2019

17

Publications

17

Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’ criterion

Vivek H. Patil, Surendra N. Singh, Sanjay Mishra et al. · Journal of Business Research · 2007 · 313 citations

‘ Eigenvalue, Factor Models, Educational Psychology +10

Antecedents of the Attraction Effect: An Information-Processing Approach

Sanjay Mishra, U. N. Umesh, Donald E. Stem · Journal of Marketing Research · 1993 · 211 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25

Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective

Ze Wang, Surendra N. Singh, Yexin Jessica Li et al. · Academy of Management Journal · 2015 · 134 citations · Full text

Antecedents of the Attraction Effect: An Information-Processing Approach

Sanjay Mishra, U. N. Umesh, Donald E. Stem · Journal of Marketing Research · 1993 · 76 citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +8

Factors Affecting New Product Success: Cross‐Country Comparisons

Sanjay Mishra, Dongwook Kim, Dae Hoon Lee · Journal of Product Innovation Management · 1996 · 65 citations

International Economics, International Marketing, Brand Strategy +19

Rows per page

1–5 of 17