Ze Wang

Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence

Ze Wang, Huifang Mao, Yexin Jessica Li et al. · Journal of Consumer Research · 2016 · 271 citations

Smile Big, Affective Variable, Consumer Study +28

Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective

Ze Wang, Surendra N. Singh, Yexin Jessica Li et al. · Academy of Management Journal · 2015 · 134 citations · Full text

Effects of awe on consumer preferences for healthy versus unhealthy food products

Fei Cao, Xia Wang, Ze Wang · Journal of Consumer Behaviour · 2020 · 37 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Consumer responses toward symmetric versus asymmetric facial expression emojis

Ganga S. Urumutta Hewage, Yue Liu, Ze Wang et al. · Marketing Letters · 2020 · 27 citations

Emojis, Marketing, Emoticons +11

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Surendra N. Singh, Steve Hillmer, Ze Wang · Marketing Science · 2011 · 23 citations

Engineering, Sampling Technique, Mining Methods +25