Concepedia
Statistics
Publications
32
Citations
3.9K
H-Index
23
Active since
1996
Affiliations
Oklahoma State University(Current)
Washington State University
Oklahoma State University Oklahoma City
University of Toledo
The University of Texas at El Paso
Kevin E. Voss is an author at Oklahoma State University specializing in marketing, business, and marketing management.
Publications per year
1996–2022
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2.1K citations
Business, Marketing, Marketing Management +8
Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale
Eric R. Spangenberg, Kevin E. Voss, Ayn E. Crowley · ACR North American Advances · 1997 · 183 citations
Social Sciences, Behavioral Sciences, Psychology +7
Consumer evaluation of brand alliance signals
Bashar S. Gammoh, Kevin E. Voss, Goutam Chakraborty · Psychology and Marketing · 2006 · 141 citations
Business, Marketing, Marketing Management +9
A model of consumer's retail atmosphere perceptions
Steven W. Rayburn, Kevin E. Voss · Journal of Retailing and Consumer Services · 2013 · 123 citations
Business, Marketing, Retail Management +12
Building Brands through Brand Alliances: Does a Second Ally Help?
Kevin E. Voss, Bashar S. Gammoh · Marketing Letters · 2004 · 120 citations
Business, Marketing, Marketing Management +12
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