Concepedia
Statistics
Publications
32
Citations
3.8K
H-Index
22
Active since
1996
Affiliations
Oklahoma State University(Current)
Washington State University
Oklahoma State University Oklahoma City
University of Toledo
The University of Texas at El Paso
Kevin E. Voss is an author at Oklahoma State University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand StrategyBrand DevelopmentBusiness Strategy
Publications per year
1996–2022
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · Journal of Marketing Research · 2003 · 2K citations
Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +14
Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale
Eric R. Spangenberg, Kevin E. Voss, Ayn E. Crowley · ACR North American Advances · 1997 · 183 citations
Behavioral Decision Making, Social Psychology, Utilitarian Dimensions +9
Consumer evaluation of brand alliance signals
Bashar S. Gammoh, Kevin E. Voss, Goutam Chakraborty · Psychology and Marketing · 2006 · 140 citations
Brand Strategy, Consumer Research, Consumer Attitude +17
Building Brands through Brand Alliances: Does a Second Ally Help?
Kevin E. Voss, Bashar S. Gammoh · Marketing Letters · 2004 · 120 citations
Marketing, Brand Positioning, Positioning (Marketing) +13
A model of consumer's retail atmosphere perceptions
Steven W. Rayburn, Kevin E. Voss · Journal of Retailing and Consumer Services · 2013 · 119 citations
Customer Experience, Customer Satisfaction, Retail Atmosphere Perceptions +7
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