Steven W. Rayburn

Transformative service research: An agenda for the future

Laurel Anderson, Amy L. Ostrom, Canan Corus et al. · Journal of Business Research · 2012 · 909 citations

Service Study, Management, Service Science +3

Conceptualisation and Aspirations of Transformative Service Research

Mark S. Rosenbaum, Canan Corus, Amy L. Ostrom et al. · 2011 · 157 citations

Service Innovation, Service Study, Management +3

Transformative service research and service design: synergistic effects in healthcare

Sidney Anderson, Linda Nasr, Steven W. Rayburn · Service Industries Journal · 2017 · 140 citations

Family Medicine, Service Innovation, Services Management +17

A model of consumer's retail atmosphere perceptions

Steven W. Rayburn, Kevin E. Voss · Journal of Retailing and Consumer Services · 2013 · 119 citations

Customer Experience, Customer Satisfaction, Retail Atmosphere Perceptions +7

Crisis‐induced behavior: From fear and frugality to the familiar

Steven W. Rayburn, Anthony McGeorge, Sidney Anderson et al. · International Journal of Consumer Studies · 2021 · 100 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18