Mark S. Rosenbaum

Transformative service research: An agenda for the future

Laurel Anderson, Amy L. Ostrom, Canan Corus et al. · Journal of Business Research · 2012 · 953 citations

Business, Marketing, Health Services Research +11

An expanded servicescape perspective

Mark S. Rosenbaum, Carolyn Massiah · Journal of service management · 2011 · 572 citations · Full text

Business, Marketing, Sociology +6

How to create a realistic customer journey map

Mark S. Rosenbaum, Mauricio Losada-Otálora, Germán Contreras Ramírez · Business Horizons · 2016 · 423 citations

Business, Marketing, Marketing Management +12

When Customers Receive Support From Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance

Mark S. Rosenbaum, Carolyn Massiah · Journal of Service Research · 2007 · 411 citations · Full text

Business, Marketing, Organizational Behavior +13

Exploring the Social Supportive Role of Third Places in Consumers' Lives

Mark S. Rosenbaum · Journal of Service Research · 2006 · 378 citations

Social Sciences, Marketing, Sociology +15