Bashar S. Gammoh

Consumer evaluation of brand alliance signals

Bashar S. Gammoh, Kevin E. Voss, Goutam Chakraborty · Psychology and Marketing · 2006 · 140 citations

Brand Strategy, Consumer Research, Consumer Attitude +17

Building Brands through Brand Alliances: Does a Second Ally Help?

Kevin E. Voss, Bashar S. Gammoh · Marketing Letters · 2004 · 120 citations

Marketing, Brand Positioning, Positioning (Marketing) +13

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang et al. · International Journal of Electronic Commerce · 2013 · 108 citations

Customer Satisfaction, Digital Marketing, Consumer Research +22

In good and bad times: the interpersonal nature of brand love in service relationships

Sylvia Long-Tolbert, Bashar S. Gammoh · Journal of Services Marketing · 2012 · 93 citations

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Phuoc Pham, Bashar S. Gammoh · International Journal of Internet Marketing and Advertising · 2015 · 76 citations

Customer Satisfaction, Digital Marketing, Social Marketing +20