Concepedia
Statistics
Publications
5
Citations
275
H-Index
Active since
2015
Affiliations
University of Toledo(Current)
West Chester University
Phuoc Pham is an author at University of Toledo specializing in business, brand associations, and brand equity.
Publications per year
2015–2023
Impact of social media activity outcomes on brand equity
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs · Journal of Product & Brand Management · 2020 · 83 citations
Business, Marketing, Marketing Management +11
Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
Phuoc Pham, Bashar S. Gammoh · International Journal of Internet Marketing and Advertising · 2015 · 79 citations
Business, Marketing, Marketing Management +16
The dark side of sales technologies: how technostress affects sales professionals
Ellen Bolman Pullins, Monideepa Tarafdar, Phuoc Pham · Journal of Organizational Effectiveness People and Performance · 2020 · 49 citations
Management, Organizational Behavior, Customer Relationship Management +9
Determinants and performance outcomes of artificial intelligence adoption: Evidence from U.S. Hospitals
Phuoc Pham, Huilan Zhang, Wenlian Gao et al. · Journal of Business Research · 2023 · 43 citations
Health Professions, Health Administration, Health Policy +14
Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms
Paul Hong, Sandeep Jagani, Phuoc Pham et al. · Journal of Business and Industrial Marketing · 2023 · 21 citations
Business, Strategic Management, Strategy +16
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