International Journal of Internet Marketing and Advertising

Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

Byeong‐Joon Moon · 2004 · 132 citations

Business, Marketing, Marketing Management +17

Adoption of social networks marketing by SMEs: exploring the role of social influences and experience in technology acceptance

Iryna Pentina, Anthony C. Koh, Thuong T. Le · 2012 · 102 citations

Management, Marketing, Marketing Management +13

e-WOM: the effects of online consumer reviews on purchasing decisions

Ali Yaylc, Murat Bayram · 2012 · 98 citations

Business, Marketing, Marketing Management +17

Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Hassan Alboqami, Wafi Al‐Karaghouli, Yasser Baeshen et al. · 2015 · 98 citations · Full text

Business, Marketing, Marketing Management +11

Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

Rick L. Andrews, Imran S. Currim · 2004 · 88 citations

Business, Marketing, Marketing Management +17