Concepedia

Imran S. Currim

IS

49

Publications

3.5K

Citations

31

H-Index

1981

Active since

Affiliations

University of California, Irvine(Current)

University of Delaware

Louisiana State University

University of California, Los Angeles

Concordia University

Imran S. Currim is an author at University of California, Irvine specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchStatisticsEconomicsDecision ScienceConsumer ChoiceDecision TheoryBehavioral Decision Making

Publications per year

1981–2021

49

Publications

49

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

Rick L. Andrews, Imran S. Currim · Journal of Marketing Research · 2003 · 254 citations

Marketing Analytics, Behavioral Decision Making, Consumer Research +19

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Ofer Mintz, Imran S. Currim · Journal of Marketing · 2012 · 215 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +16

Consumer Perceptions of Promotional Activity

Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker · Journal of Marketing · 1991 · 189 citations

Customer Satisfaction, Behavioral Sciences, Promotional Activity +15

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity

Rick L. Andrews, Andrew Ainslie, Imran S. Currim · Journal of Marketing Research · 2002 · 180 citations

Behavioral Decision Making, Choice Theory, Consumer Research +22

Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

Rick L. Andrews, Asim Ansari, Imran S. Currim · Journal of Marketing Research · 2002 · 176 citations

Marketing Analytics, Customer Satisfaction, Bayesian Statistic +21

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