Imran S. Currim - Concepedia

Concepedia

Author

Imran S. Currim

University of California, Irvine ORCID

Also Known As

Currim Imran S., Imran Currim, Imran S Currim, Imran S. Currim, Jones, Morgan

64

Publications

3.5K

Citations

31

H-Index

110

Concepts

All Affiliations

University of California, Irvine University of Delaware Louisiana State University University of California, Los Angeles Concordia University

IS

About

Imran S. Currim is an author at University of California, Irvine specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	24	32	2.3K
2	Engineering	10	10	684
3	Arts	1	1	117
4	Education	1	1	22
5	Language Studies	1	1	117

Imran S. Currim

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49

Publications

3.5K

Citations

31

H-Index

	Year	Citations
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models Rick L. Andrews, Imran S. Currim Journal of Marketing Research Marketing AnalyticsBehavioral Decision MakingConsumer ResearchChoice ModelSupermarket Scanner Panels	2003	254
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? Ofer Mintz, Imran S. Currim Journal of Marketing Marketing AnalyticsCustomer SatisfactionConsumer ResearchBusiness AnalyticsManagement	2012	215
Consumer Perceptions of Promotional Activity Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker Journal of Marketing Customer SatisfactionBehavioral SciencesPromotional ActivityConsumer StudyInteractive Marketing	1991	189
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity Rick L. Andrews, Andrew Ainslie, Imran S. Currim Journal of Marketing Research Behavioral Decision MakingChoice TheoryConsumer ResearchRevealed PreferenceEmpirical Comparison	2002	180
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery Rick L. Andrews, Asim Ansari, Imran S. Currim Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionBayesian StatisticEngineeringPrior Knowledge Incorporation	2002	176
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews Huwail J. Alantari, Imran S. Currim, Yiting Deng, International Journal of Research in Marketing EngineeringMultimodal Sentiment AnalysisCorpus LinguisticsSentiment AnalysisJournalism	2021	142
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives Imran S. Currim Journal of Marketing Research Irrelevant AlternativesConsumer UncertaintyBehavioral Decision MakingChoice TheoryConsumer Research	1982	134
Prospect Versus Utility Imran S. Currim, Rakesh K. Sarin Management Science Behavioral Decision MakingDecision AnalysisRevealed PreferenceChoice ModelExperimental Decision Making	1989	126
Design of Subscription Programs for a Performing Arts Series Imran S. Currim, Charles B. Weinberg, Dick R. Wittink Journal of Consumer Research Performance StudiesJune 1981Journal Article DesignTheatreSubscription Programs	1981	117
Retention of latent segments in regression-based marketing models Rick L. Andrews, Imran S. Currim International Journal of Research in Marketing Marketing AnalyticsManagementConsumer ResearchLatent Variable ModelMarket Segmentation	2003	114

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