Statistics
Publications
21
Citations
1.9K
H-Index
16
Active since
1966
Robert W. Shoemaker is an author at New York University specializing in marketing, consumer behavior, and consumer theory.
Publications per year
1966–1991
21
21
Consumer Perceptions of Promotional Activity
Aradhna Krishna, Imran S. Currim, Robert W. Shoemaker · Journal of Marketing · 1991 · 189 citations
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