Concepedia

Kapil Bawa

KB

Statistics

Publications

17

Citations

2K

H-Index

15

Active since

1987

Affiliations

New York University(Current)

McGill University

Drexel University

Kapil Bawa is an author at New York University specializing in marketing, consumer behavior, and marketing management.

Publications per year

1987–2005

17

Publications

17

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa, Robert W. Shoemaker · Journal of Marketing · 1987 · 298 citations

Social Sciences, Economics, Marketing +15

The Effects of Free Sample Promotions on Incremental Brand Sales

Kapil Bawa, Robert Shoemaker · Marketing Science · 2004 · 279 citations

Business, Marketing, Marketing Management +17

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Kapil Bawa, Robert W. Shoemaker · Journal of Marketing Research · 1987 · 251 citations

Business, Marketing, Marketing Management +12

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Kapil Bawa · Marketing Science · 1990 · 218 citations

Social Sciences, Marketing, Marketing Management +15

A Model of Household Grocery Shopping Behavior

Kapil Bawa, Avijit Ghosh · Marketing Letters · 1999 · 153 citations

Business, Marketing, Retail Management +12

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