Concepedia

Robert Shoemaker

RS

Statistics

Publications

6

Citations

495

H-Index

6

Active since

1976

Affiliations

New York University(Current)

Dartmouth College

University of Pennsylvania

Robert Shoemaker is an author at New York University specializing in business, business economics, and forecasting.

Publications per year

1976–2004

6

Publications

6

The Effects of Free Sample Promotions on Incremental Brand Sales

Kapil Bawa, Robert Shoemaker · Marketing Science · 2004 · 279 citations

Business, Marketing, Marketing Management +17

A Comparison of Market Share Models and Estimation Procedures

Avijit Ghosh, Scott Neslin, Robert Shoemaker · Journal of Marketing Research · 1984 · 110 citations

Business, Business Economics, Marketing Management +9

Developing optimal pricing and inventory policies for retailers who face uncertain demand

Saroja Subrahmanyan, Robert Shoemaker · Journal of Retailing · 1996 · 59 citations

Management, Operations Management, Supply Chain Management +16

A research agenda for making scanner data more useful to managers

Scott Neslin, Greg M. Allenby, A. S. C. Ehrenberg et al. · Marketing Letters · 1994 · 24 citations

Business, Management Information Systems, Performance Management +14

A Comment on “Price-Endings When Prices Signal Quality”

Robert Shoemaker, Debanjan Mitra, Yuxin Chen et al. · Management Science · 2003 · 12 citations

Social Sciences, Business Economics, Economics +17

1–5 of 6