Concepedia

Debanjan Mitra

DM

12

Publications

1.6K

Citations

11

H-Index

2002

Active since

Affiliations

University of Florida(Current)

New York University

Debanjan Mitra is an author at University of Florida specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchFinanceEconomicsStrategic ManagementCustomer SatisfactionScience And Technology Studies

Publications per year

2002–2020

12

Publications

12

What is Quality? An Integrative Framework of Processes and States

Peter N. Golder, Debanjan Mitra, Christine Moorman · Journal of Marketing · 2012 · 516 citations

Total Quality Management, Customer Satisfaction, Quality Of Life +22

How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

Debanjan Mitra, Peter N. Golder · Marketing Science · 2006 · 268 citations

Total Quality Management, Customer Satisfaction, Consumer Uncertainty +23

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

Debanjan Mitra, Peter N. Golder · Journal of Marketing Research · 2002 · 245 citations

International Marketing, Trade, International Investment +21

Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety

Jonathan D. Bohlmann, Peter N. Golder, Debanjan Mitra · Management Science · 2002 · 180 citations

Cultural Heritage, Consumer Research, Competitive Advantage +19

Capturing Marketing Information to Fuel Growth

Rex Yuxing Du, Oded Netzer, David A. Schweidel et al. · Journal of Marketing · 2020 · 106 citations

Marketing Analytics, Digital Marketing, Business Intelligence +17

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