Concepedia

Rex Yuxing Du

RY

Statistics

Publications

16

Citations

1K

H-Index

15

Active since

2005

Affiliations

University of Houston(Current)

Duke University

University of Georgia

University of California San Diego

San Francisco State University

Rex Yuxing Du is an author at University of Houston specializing in marketing, marketing management, and business.

Publications per year

2005–2022

16

Publications

16

How Economic Contractions and Expansions Affect Expenditure Patterns

Wagner A. Kamakura, Rex Yuxing Du · Journal of Consumer Research · 2011 · 148 citations

Social Sciences, Economics, Budgeting +13

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Rex Yuxing Du, Ye Hu, Sina Damangir · Journal of Marketing · 2014 · 113 citations

Business, Marketing, Marketing Management +17

Capturing Marketing Information to Fuel Growth

Rex Yuxing Du, Oded Netzer, David A. Schweidel et al. · Journal of Marketing · 2020 · 113 citations

Business, Marketing, Marketing Management +14

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir · Journal of Marketing Research · 2014 · 102 citations

Business, Business Economics, Marketing +17

Size and Share of Customer Wallet

Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela · Journal of Marketing · 2007 · 92 citations

Management, Marketing, Marketing Management +8

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