Concepedia

Ye Hu

YH

14

Publications

745

Citations

13

H-Index

2004

Active since

Affiliations

University of Houston(Current)

University of Pennsylvania

Brandeis University

University of California, Berkeley

San Francisco State University

Ye Hu is an author at University of Houston specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorMarketing AnalyticsAdvertisingStatisticsCustomer Satisfaction

Publications per year

2004–2020

14

Publications

14

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Rex Yuxing Du, Ye Hu, Sina Damangir · Journal of Marketing · 2014 · 111 citations

Marketing Analytics, Customer Satisfaction, Engineering +26

Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data

Ye Hu, Rex Yuxing Du, Sina Damangir · Journal of Marketing Research · 2014 · 99 citations

Marketing Analytics, Customer Satisfaction, Engineering +19

An Analysis of Real World TV Advertising Tests: A 15-Year Update

Ye Hu, Leonard M. Lodish, Abba Μ. Krieger · Journal of Advertising Research · 2007 · 91 citations

Marketing Analytics, Targeted Advertising, Consumer Research +23

A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles

Eric T. Bradlow, Ye Hu, Teck‐Hua Ho · Journal of Marketing Research · 2004 · 87 citations

Marketing Analytics, Customer Satisfaction, Engineering +26

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

Charlotte Ren, Ye Hu, Yu Jeffrey Hu et al. · Management Science · 2011 · 69 citations

Digital Marketing, Consumer Research, United States +17

Rows per page

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