Yu Jeffrey Hu

Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media

Hailiang Chen, Prabuddha De, Yu Jeffrey Hu et al. · Review of Financial Studies · 2014 · 1.2K citations

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith · Management Science · 2003 · 1.2K citations

Digital Marketing, Consumer Research, Online Customer Behavior +16

From Niches to Riches: The Anatomy of the Long Tail

Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith · Figshare · 2006 · 258 citations · Full text

<b>Research Commentary</b>— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns

Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith · Information Systems Research · 2010 · 207 citations

Digital Marketing, Consumer Research, Business Analytics +21

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Erik Brynjolfsson, Yu Jeffrey Hu, Duncan Simester · Management Science · 2011 · 202 citations · Full text

Consumer Uncertainty, Digital Marketing, Hello Long Tail +22