David A. Schweidel

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

Business, Marketing, Marketing Management +11

Online Product Opinions: Incidence, Evaluation, and Evolution

Wendy W. Moe, David A. Schweidel · Marketing Science · 2011 · 581 citations

Business, Marketing, Marketing Management +12

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Renana Peres, Martin Schreier, David A. Schweidel et al. · International Journal of Research in Marketing · 2023 · 479 citations · Full text

Business, Marketing, Marketing Management +12

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe · Journal of Marketing Research · 2014 · 319 citations

Business, Marketing, Marketing Management +11

Binge Watching and Advertising

David A. Schweidel, Wendy W. Moe · Journal of Marketing · 2016 · 172 citations

Social Sciences, Communication, Marketing +17