David A. Schweidel - Concepedia

Author

David A. Schweidel

Emory University ORCID

Also Known As

David A Schweidel, David A. Schweidel, David Schweidel, Schweidel, David A.

113

Publications

4.4K

Citations

H-Index

123

Concepts

All Affiliations

Emory University University of Wisconsin–Madison Georgetown University University of Pennsylvania Vienna University of Economics and Business

About

David A. Schweidel is an author at Emory University specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	27	33	3.9K
2	Business	16	17	1.6K
3	Arts	13	13	1.1K
4	Engineering	3	3	546
5	Language Studies	2	2	174

David A. Schweidel

Publications

4.2K

Citations

H-Index

Page 1

	Year	Citations
Uniting the Tribes: Using Text for Marketing Insight Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Journal of Marketing Marketing AnalyticsDigital MarketingText AnalysisInteractive MarketingManagement	2019	671
Online Product Opinions: Incidence, Evaluation, and Evolution Wendy W. Moe, David A. Schweidel Marketing Science Digital MarketingConsumer ResearchSocial InfluencePublic OpinionCommunication	2011	566
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice Renana Peres, Martin Schreier, David A. Schweidel, International Journal of Research in Marketing Artificial IntelligenceMarketing AnalyticsChatbotEngineeringBusiness Intelligence	2023	442
Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice David A. Schweidel, Wendy W. Moe Journal of Marketing Research Social Medium MonitoringDigital MarketingConsumer ResearchBrand StrategySocial Media Posts	2014	317
Binge Watching and Advertising David A. Schweidel, Wendy W. Moe Journal of Marketing Emerging MediaDigital MarketingTargeted AdvertisingConsumer ResearchCommunication	2016	169
Blockchain meets marketing: Opportunities, threats, and avenues for future research Renana Peres, Martin Schreier, David A. Schweidel, International Journal of Research in Marketing MarketingFintechDigital MarketingBlockchain SecurityManagement	2022	156
Modeling the role of message content and influencers in social media rebroadcasting Yuchi Zhang, Wendy W. Moe, David A. Schweidel International Journal of Research in Marketing Message ContentSocial MediaInteractive MarketingManagementInfluence Model	2016	153
Opportunities for Innovation in Social Media Analytics Wendy W. Moe, David A. Schweidel Journal of Product Innovation Management Marketing AnalyticsSocial Medium MonitoringDigital MarketingMedia InnovationConsumer Research	2017	117
Online Product Opinions: Incidence, Evaluation and Evolution Wendy W. Moe, David A. Schweidel SSRN Electronic Journal	2011	116
Frontiers: Supporting Content Marketing with Natural Language Generation Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, Marketing Science Natural Language ProcessingContent MarketingDigital MarketingComputational LinguisticsInteractive Marketing	2022	112

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