David A. Schweidel

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 671 citations

Marketing Analytics, Digital Marketing, Text Analysis +14

Online Product Opinions: Incidence, Evaluation, and Evolution

Wendy W. Moe, David A. Schweidel · Marketing Science · 2011 · 566 citations

Digital Marketing, Consumer Research, Social Influence +23

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Renana Peres, Martin Schreier, David A. Schweidel et al. · International Journal of Research in Marketing · 2023 · 442 citations · Full text

Artificial Intelligence, Marketing Analytics, Chatbot +25

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe · Journal of Marketing Research · 2014 · 317 citations

Social Medium Monitoring, Digital Marketing, Consumer Research +26

Binge Watching and Advertising

David A. Schweidel, Wendy W. Moe · Journal of Marketing · 2016 · 169 citations

Emerging Media, Digital Marketing, Targeted Advertising +23