Statistics
Publications
46
Citations
9K
H-Index
34
Active since
2002
Martin Schreier is an author at Vienna University of Economics and Business specializing in marketing, product design, and innovation.
Publications per year
2002–2024
46
46
The “I Designed It Myself” Effect in Mass Customization
Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Management Science · 2009 · 754 citations
1–5 of 46