Concepedia

Christoph Fuchs

CF

48

Publications

6.3K

Citations

30

H-Index

1971

Active since

Affiliations

Vienna University of Economics and Business(Current)

Erasmus University Rotterdam

Technical University of Munich

University of Vienna

Fraunhofer Institute for Communication, Information Processing and Ergonomics

Christoph Fuchs is an author at Vienna University of Economics and Business specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingConsumer ResearchEngineeringConsumer BehaviorConsumer Decision MakingDesignBrand ManagementHealth

Publications per year

1971–2023

48

Publications

48

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs et al. · Journal of the Academy of Marketing Science · 2012 · 1.5K citations · Full text

The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand

Christoph Fuchs, Emanuela Prandelli, Martin Schreier · Journal of Marketing · 2009 · 564 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

Customer Empowerment in New Product Development*

Christoph Fuchs, Martin Schreier · Journal of Product Innovation Management · 2010 · 552 citations · Full text

The Handmade Effect: What's Love Got to Do with It?

Christoph Fuchs, Martin Schreier, Stijn M. J. van Osselaer · Journal of Marketing · 2015 · 391 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +22

Using single-item measures for construct measurement in management research Conceptual issues and application guidelines

Christoph Fuchs, Adamantios Diamantopoulos · 2009 · 357 citations

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