Concepedia

Stijn M. J. van Osselaer

SM

Statistics

Publications

38

Citations

3.6K

H-Index

27

Active since

2000

Affiliations

Cornell University(Current)

Erasmus University Rotterdam

University of Florida

SC Johnson (United States)

University of Chicago

Stijn M. J. van Osselaer is an author at Cornell University specializing in management, consumer research, and marketing.

ORCID

Top concepts

Publications per year

2000–2023

38

Publications

38

The Handmade Effect: What's Love Got to Do with It?

Christoph Fuchs, Martin Schreier, Stijn M. J. van Osselaer · Journal of Marketing · 2015 · 391 citations · Full text

, , +22

A Connectionist Model of Brand–Quality Associations

Chris Janiszewski, Stijn M. J. van Osselaer · Journal of Marketing Research · 2000 · 305 citations

, , +13

Two Ways of Learning Brand Associations

Stijn M. J. van Osselaer, Chris Janiszewski · Journal of Consumer Research · 2001 · 251 citations · Full text

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer · Journal of Consumer Research · 2008 · 242 citations · Full text

Consumer Learning and Brand Equity

Stijn M. J. van Osselaer, Joseph W. Alba · Journal of Consumer Research · 2000 · 234 citations · Full text

1–5 of 38