Stijn M. J. van Osselaer

The Handmade Effect: What's Love Got to Do with It?

Christoph Fuchs, Martin Schreier, Stijn M. J. van Osselaer · Journal of Marketing · 2015 · 419 citations · Full text

Business, Marketing, Social Psychology +13

A Connectionist Model of Brand–Quality Associations

Chris Janiszewski, Stijn M. J. van Osselaer · Journal of Marketing Research · 2000 · 307 citations

Business, Marketing, Marketing Management +13

Two Ways of Learning Brand Associations

Stijn M. J. van Osselaer, Chris Janiszewski · Journal of Consumer Research · 2001 · 253 citations · Full text

Business, Marketing, Marketing Management +12

Increasing the Power of Your Study by Increasing the Effect Size

Tom Meyvis, Stijn M. J. van Osselaer · Journal of Consumer Research · 2017 · 247 citations

Public Health, Biostatistics, Psychology +17

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer · Journal of Consumer Research · 2008 · 246 citations · Full text

Business, Linguistics, Marketing +17