Concepedia

Tom Meyvis

TM

21

Publications

2.1K

Citations

19

H-Index

2001

Active since

Affiliations

New York University(Current)

University of Florida

University of California, Berkeley

Carnegie Mellon University

University of California San Diego

Tom Meyvis is an author at New York University specializing in psychology, social sciences, and behavioral decision making.

Top concepts

PsychologySocial SciencesBehavioral Decision MakingMarketingManagementConsumer ResearchConsumer BehaviorSocial PsychologyArtsEmotion

Publications per year

2001–2022

21

Publications

21

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

Chris Janiszewski, Tom Meyvis · Journal of Consumer Research · 2001 · 363 citations · Full text

Instructional manipulation checks: Detecting satisficing to increase statistical power

Daniel M. Oppenheimer, Tom Meyvis, Nicolas Davidenko · Journal of Experimental Social Psychology · 2009 · 313 citations · Full text

Instructional Manipulation Checks, Education, Computer Science +3

Increasing the Power of Your Study by Increasing the Effect Size

Tom Meyvis, Stijn M. J. van Osselaer · Journal of Consumer Research · 2017 · 232 citations

Behavioral Decision Making, Effect Size, Consumer Study +24

When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions

Tom Meyvis, Chris Janiszewski · Journal of Consumer Research · 2004 · 213 citations · Full text

Marketing, Advertising, Successful Extensions +14

Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information

Tom Meyvis, Chris Janiszewski · Journal of Consumer Research · 2002 · 206 citations · Full text

Rows per page

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