Stefano Puntoni

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler et al. · Journal of Marketing · 2020 · 1K citations · Full text

Computing, Computer Science, Social Psychology +10

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 590 citations · Full text

Social Sciences, Psychology, Social Psychology +7

Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior

Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 268 citations

Business, Marketing, Marketing Management +14

Assessing Marketing Performance: Reasons for Metrics Selection

Tim Ambler, Flora Kokkinaki, Stefano Puntoni · Journal of Marketing Management · 2004 · 249 citations

Business, Marketing, Marketing Management +12

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer · Journal of Consumer Research · 2008 · 246 citations · Full text

Business, Linguistics, Marketing +17