Concepedia

Stefano Puntoni

SP

50

Publications

4.5K

Citations

30

H-Index

2001

Active since

Affiliations

Erasmus University Rotterdam(Current)

University of Pennsylvania

London Business School

Technical University of Munich

KU Leuven

Stefano Puntoni is an author at Erasmus University Rotterdam specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingConsumer BehaviorBusinessSocial IdentitySocial SciencesBehavioral Decision MakingInteractive MarketingConsumer Decision Making

Publications per year

2001–2025

50

Publications

50

Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler et al. · Journal of Marketing · 2020 · 892 citations · Full text

Artificial Intelligence, Engineering, Consumer Study +17

Identity-based consumer behavior

Americus Reed, Mark Forehand, Stefano Puntoni et al. · International Journal of Research in Marketing · 2012 · 569 citations

Customer Satisfaction, Social Identity, Behavioral Sciences +8

Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior

Eugina Leung, Gabriele Paolacci, Stefano Puntoni · Journal of Marketing Research · 2018 · 251 citations

Engineering, Behavioral Decision Making, Digital Marketing +23

Assessing Marketing Performance: Reasons for Metrics Selection

Tim Ambler, Flora Kokkinaki, Stefano Puntoni · Journal of Marketing Management · 2004 · 247 citations

Marketing Analytics, Customer Satisfaction, Brand Equity +12

Bilingualism and the Emotional Intensity of Advertising Language

Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer · Journal of Consumer Research · 2008 · 242 citations · Full text

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