Concepedia

Flora Kokkinaki

FK

22

Publications

2.5K

Citations

16

H-Index

1997

Active since

Affiliations

Athens University of Economics and Business(Current)

London Business School

University College London

University of Vienna

University of the Aegean

Flora Kokkinaki is an author at Athens University of Economics and Business specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchCustomer SatisfactionBusinessCommunicationConsumer BehaviorInteractive MarketingAdvertisingMarketing Communication

Publications per year

1997–2023

22

Publications

22

The location of trait emotional intelligence in personality factor space

K. V. Petrides, Ria Pita, Flora Kokkinaki · British Journal of Psychology · 2006 · 1.3K citations

Cognitive Science, Personality Psychology, Psychiatry +10

Assessing Marketing Performance: Reasons for Metrics Selection

Tim Ambler, Flora Kokkinaki, Stefano Puntoni · Journal of Marketing Management · 2004 · 247 citations

Marketing Analytics, Customer Satisfaction, Brand Equity +12

Determinants of Effective SMS Advertising: An Experimental Study

Dimitris Drossos, Geroge M. Giaglis, George Lekakos et al. · Journal of Interactive Advertising · 2007 · 170 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Does variety seeking vary between hedonic and utilitarian products? The role of attribute type

George Baltas, Flora Kokkinaki · Journal of Consumer Behaviour · 2017 · 102 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +26

Measures of marketing success

Tim Ambler, Flora Kokkinaki · Journal of Marketing Management · 1997 · 89 citations

Rows per page

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