Concepedia

George Baltas

GB

Statistics

Publications

45

Citations

2.9K

H-Index

28

Active since

1997

Affiliations

Athens University of Economics and Business(Current)

University of Leeds

University of Warwick

Technical University of Crete

ESSCA School of Management

George Baltas is an author at Athens University of Economics and Business specializing in marketing, business, and marketing management.

Publications per year

1997–2021

45

Publications

45

Organisational innovation in SMEs

Helen Salavou, George Baltas, Spyros Lioukas · European Journal of Marketing · 2004 · 313 citations

Management, Strategic Management, Strategy +17

Determinants of store brand choice: a behavioral analysis

George Baltas · Journal of Product & Brand Management · 1997 · 266 citations

Business, Marketing, Marketing Management +17

Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?

Marc Prieto, George Baltas, Valentina Stan · Transportation Research Part A Policy and Practice · 2017 · 250 citations

Planning, Urban Planning, Urban Studies +7

Consumer characteristics and demand for store brands

George Baltas, Paraskevas C. Argouslidis · International Journal of Retail & Distribution Management · 2007 · 216 citations

Business, Marketing, Marketing Management +17

Random utility models in marketing research: a survey

George Baltas, Peter Doyle · Journal of Business Research · 2001 · 166 citations

Business, Marketing, Marketing Management +8

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