Concepedia

Marc Prieto

MP

5

Publications

413

Citations

5

H-Index

2013

Active since

Affiliations

ESSCA School of Management(Current)

Athens University of Economics and Business

Université Nantes Angers Le Mans

Marc Prieto is an author at ESSCA School of Management specializing in business, consumer research, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsEconometricsPublic PolicySocial ImpactUrban Planning

Publications per year

2013–2021

5

Publications

5

Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?

Marc Prieto, George Baltas, Valentina Stan · Transportation Research Part A Policy and Practice · 2017 · 248 citations

Public Policy, Urban Policy, Urban Areas +8

An exploration of factors influencing car purchasing decisions

Marc Prieto, Barbara Caemmerer · International Journal of Retail & Distribution Management · 2013 · 55 citations

Consumer Economics, Random Utility Theory, Consumer Uncertainty +24

New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective

Marc Prieto, Valentina Stan, George Baltas · Journal of Retailing and Consumer Services · 2021 · 41 citations

Customer Satisfaction, Health Sciences, Social Impact +11

Shifting consumers into gear: car sharing services in urban areas

Marc Prieto, Valentina Stan, George Baltas et al. · International Journal of Retail & Distribution Management · 2019 · 35 citations

Consumer Research, Buying Behavior, On-demand Transport +19

Using a hedonic price model to test prospect theory assertions: The asymmetrical and nonlinear effect of reliability on used car prices

Marc Prieto, Barbara Caemmerer, George Baltas · Journal of Retailing and Consumer Services · 2014 · 34 citations

Economics, Choice Model, Dynamic Pricing +13

Rows per page

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