Concepedia

Barbara Caemmerer

BC

16

Publications

595

Citations

14

H-Index

2008

Active since

Affiliations

ESSCA School of Management(Current)

University of Strathclyde

Curtin University

Université Nantes Angers Le Mans

Barbara Caemmerer is an author at ESSCA School of Management specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingCommunicationConsumer ResearchMarketing StrategyCustomer SatisfactionService QualityInteractive MarketingMarketing Communication

Publications per year

2008–2020

16

Publications

16

Leadership style, salesperson's work effort and job performance: the influence of power distance

Jay Prakash Mulki, Barbara Caemmerer, Githa S. Heggde · Journal of Personal Selling and Sales Management · 2014 · 99 citations

Power Distance, Business Culture, Instrumental Leadership +23

Customer Loyalty Development: The Role Of Switching Costs

Valentina Stan, Barbara Caemmerer, Roxane Cattan-Jallet · Journal of Applied Business Research (JABR) · 2013 · 65 citations · Full text

Customer Loyalty Development, Customer Satisfaction, Service Quality +12

An exploration of factors influencing car purchasing decisions

Marc Prieto, Barbara Caemmerer · International Journal of Retail & Distribution Management · 2013 · 55 citations

Consumer Economics, Random Utility Theory, Consumer Uncertainty +24

The planning and implementation of integrated marketing communications

Barbara Caemmerer · Marketing Intelligence & Planning · 2009 · 48 citations

Entertainment Marketing, Multichannel Marketing, Communication +21

The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance

Heiner Evanschitzky, Barbara Caemmerer, Christof Backhaus · Journal of Small Business Management · 2015 · 46 citations · Full text

Rows per page

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