Statistics
Publications
69
Citations
5K
H-Index
37
Active since
1968
Peter Doyle is an author at University of Warwick specializing in business, marketing, and marketing management.
Publications per year
1968–2023
69
69
A Model for Optimizing Retail Space Allocations
Marcel Corstjens, Peter Doyle · Management Science · 1981 · 398 citations
Marketing in the new millennium
Peter Doyle · European Journal of Marketing · 1995 · 232 citations
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