Marcel Corstjens - Concepedia

Author

Marcel Corstjens

INSEAD

Also Known As

M. Corstjens, Marcel Corstjens, Marcel L. Corstjens

Publications

1.8K

Citations

H-Index

104

Concepts

All Affiliations

INSEAD University of Bradford University of Florida University of Manchester Unilever (France)

About

Marcel Corstjens is an author at INSEAD specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	1.5K
2	Management	10	10	1.1K
3	Engineering	4	4	483
4	Arts	2	2	206
5	Humanities	1	1	103

Marcel Corstjens

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
Building Store Loyalty through Store Brands Marcel Corstjens, Rajiv Lal Journal of Marketing Research Consumer UncertaintyBrand EquityPositioning (Marketing)ManagementBusiness	2000	673
A Model for Optimizing Retail Space Allocations Marcel Corstjens, Peter Doyle Management Science EngineeringMarket DesignCross Space ElasticitiesOperations ResearchInventory Management	1981	397
Formal Choice Models in Marketing Marcel Corstjens, David Gautschi Marketing Science Random Utility TheoryBehavioral Decision MakingChoice TheoryConsumer ResearchFormal Choice Models	1983	105
A Dynamic Model for Strategically Allocating Retail Space Marcel Corstjens, Peter Doyle Journal of the Operational Research Society	1983	104
Signals of Vulnerability in Agency-Client Relations Peter Doyle, Marcel Corstjens, Paul Michell Journal of Marketing Marketing AnalyticsAgency-client RelationsTargeted AdvertisingCrisis ManagementConsumer Research	1980	103
The Power of Evil Marcel Corstjens, Andris Umblijs Journal of Advertising Research Social Medium MonitoringDigital MarketingBrand StrategyCommunicationPower Relation	2012	103
Evaluating Alternative Retail Repositioning Strategies Marcel Corstjens, Peter Doyle Marketing Science Business AnalyticsBuying BehaviorInventory ManagementInventory ControlManagement	1989	51
Channel Optimization in Complex Marketing Systems Marcel Corstjens, Peter Doyle Management Science Mathematical ProgrammingSupply Chain OptimizationEngineeringChannel IntensityMarket Design	1979	43
Retail competition in the fast-moving consumer goods industry: The case of France and the UK Judy Corstjens, Marcel Corstjens, Rajiv Lal European Management Journal Retail CompetitionEconomicsTradeCompetition PolicyBusiness	1995	32
A Hybrid Knowledge-Based System for Allocating Retail Space and for Other Allocation Problems M.G. Singh, Roderick Cook, Marcel Corstjens INFORMS Journal on Applied Analytics EngineeringResource Allocation DecisionsBusiness IntelligenceBusiness AnalyticsHybrid Knowledge-based System	1988	23

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