Concepedia

Marcel Corstjens

MC

16

Publications

1.7K

Citations

15

H-Index

1979

Active since

Affiliations

INSEAD(Current)

University of Bradford

University of Florida

University of Manchester

Unilever (France)

Marcel Corstjens is an author at INSEAD specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchQuantitative ManagementSupply Chain ManagementLogisticsAdvertisingEngineering

Publications per year

1979–2012

16

Publications

16

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 673 citations

Consumer Uncertainty, Brand Equity, Positioning (Marketing) +15

A Model for Optimizing Retail Space Allocations

Marcel Corstjens, Peter Doyle · Management Science · 1981 · 397 citations

Engineering, Market Design, Cross Space Elasticities +18

Formal Choice Models in Marketing

Marcel Corstjens, David Gautschi · Marketing Science · 1983 · 105 citations

Random Utility Theory, Behavioral Decision Making, Choice Theory +17

A Dynamic Model for Strategically Allocating Retail Space

Marcel Corstjens, Peter Doyle · Journal of the Operational Research Society · 1983 · 104 citations

Signals of Vulnerability in Agency-Client Relations

Peter Doyle, Marcel Corstjens, Paul Michell · Journal of Marketing · 1980 · 103 citations

Marketing Analytics, Agency-client Relations, Targeted Advertising +22

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