23
Publications
1.4K
Citations
19
H-Index
1979
Active since
Paul Michell is an author at University of Leeds specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessBusiness StrategyAdvertisingConsumer ResearchMarketing CommunicationMarketing StrategyStrategic ManagementArts
Publications per year
1979–2008
23
23
Brand Values Related to Industrial Products
Paul Michell, Jacqui King, Jon Reast · Industrial Marketing Management · 2001 · 358 citations
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