1
Publications
358
Citations
1
H-Index
2001
Active since
Jacqui King is an author specializing in brand strategy, brand development, and brand loyalty.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand Development
Publications per year
2001–2001
1
1
Brand Values Related to Industrial Products
Paul Michell, Jacqui King, Jon Reast · Industrial Marketing Management · 2001 · 358 citations
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