Concepedia

Jon Reast

JR

Statistics

Publications

13

Citations

1.1K

H-Index

12

Active since

1996

Affiliations

University of Hull(Current)

University of Leeds

University of Bradford

Ecole des Hautes Etudes Commerciales du Nord

Institut d'Economie Scientifique Et de Gestion

Jon Reast is an author at University of Hull specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessAdvertisingConsumer ResearchHealth PolicyPublic HealthBrand AwarenessPrescription DrugsHealth Communication

Publications per year

1996–2013

13

Publications

13

Brand Values Related to Industrial Products

Paul Michell, Jacqui King, Jon Reast · Industrial Marketing Management · 2001 · 358 citations

Marketing, Brand Values Related, Business +8

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Joëlle Vanhamme, Adam Lindgreen, Jon Reast et al. · Journal of Business Ethics · 2011 · 229 citations

Advertising, Positioning (Marketing), Corporate Image +9

Brand trust and brand extension acceptance: the relationship

Jon Reast · Journal of Product & Brand Management · 2005 · 209 citations

Media Weight, Brand Strategy, Consumer Research +16

Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model

Jon Reast, François Maon, Adam Lindgreen et al. · Journal of Business Ethics · 2012 · 104 citations

Controversial Industries, Organizational Communication, Management +14

East meets West: Toward a theoretical model linking guanxi and relationship marketing

Ahmed Shaalan, Jon Reast, Debra Johnson et al. · Journal of Business Research · 2013 · 90 citations · Full text

Relationship Marketing, Customer Satisfaction, Culture +7

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