Joëlle Vanhamme

“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity

Joëlle Vanhamme, Bas Grobben · Journal of Business Ethics · 2008 · 566 citations

Too Good, Arts, Corporate Responses +9

Why pass on viral messages? Because they connect emotionally

Angela R. Dobele, Adam Lindgreen, Michaël Beverland et al. · Business Horizons · 2007 · 483 citations

Viral Marketing, Social Media, Human Communication +8

Inducing word-of-mouth by eliciting surprise – a pilot investigation

Christian Derbaix, Joëlle Vanhamme · Journal of Economic Psychology · 2002 · 311 citations

Advertising, Communication Effects, Management +4

Developing supply chains in disaster relief operations through cross‐sector socially oriented collaborations: a theoretical model

François Maon, Adam Lindgreen, Joëlle Vanhamme · Supply Chain Management An International Journal · 2009 · 242 citations

Logistics Processes, Engineering, Supply Network +24

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Joëlle Vanhamme, Adam Lindgreen, Jon Reast et al. · Journal of Business Ethics · 2011 · 229 citations

Advertising, Positioning (Marketing), Corporate Image +9