Concepedia

Christian Derbaix

CD

26

Publications

2.1K

Citations

20

H-Index

1983

Active since

Affiliations

University of Mons(Current)

Université de Lorraine

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Christian Derbaix is an author at University of Mons specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingSocial SciencesConsumer BehaviorArtsEmotionPersuasionBrand Awareness

Publications per year

1983–2020

26

Publications

26

Inducing word-of-mouth by eliciting surprise – a pilot investigation

Christian Derbaix, Joëlle Vanhamme · Journal of Economic Psychology · 2002 · 311 citations

Advertising, Communication Effects, Management +4

Perceived risk and risk relievers: An empirical investigation

Christian Derbaix · Journal of Economic Psychology · 1983 · 233 citations

Risk Communication, Behavioral Decision Making, Risk Management +7

The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity

Christian Derbaix · Journal of Marketing Research · 1995 · 219 citations

Customer Satisfaction, Ecological Validity, Consumer Study +18

Sponsorship and recall of sponsors

Thierry Lardinoit, Christian Derbaix · Psychology and Marketing · 2001 · 191 citations

Brand Strategy, Sports Sponsorship, Consumer Research +20

Pride in contemporary sport consumption: a marketing perspective

Alain Decrop, Christian Derbaix · Journal of the Academy of Marketing Science · 2009 · 179 citations

Marketing Perspective, Management, Consumer Research +6

Rows per page

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