Thierry Lardinoit is an author at The University of Adelaide specializing in marketing strategy, sports sponsorship, and social influence.
Top concepts
ArtsBusinessMarketingJournalismManagementTelevisionAdvertisingSponsorshipBrand StrategySocial Influence
Publications per year
2001–2001
2
2
Sponsorship and recall of sponsors
Thierry Lardinoit, Christian Derbaix · Psychology and Marketing · 2001 · 191 citations
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