Concepedia

Margaret K. Hogg

MK

Statistics

Publications

58

Citations

3.1K

H-Index

30

Active since

1996

Affiliations

Lancaster University(Current)

Manchester School of Architecture

University of Exeter

University of Manchester

Keele University

Margaret K. Hogg is an author at Lancaster University specializing in social sciences, marketing, and consumer behavior.

Publications per year

1996–2025

58

Publications

58

Negative symbolic consumption and consumers’ drive for self‐esteem

Emma Banister, Margaret K. Hogg · European Journal of Marketing · 2004 · 314 citations

Business, Marketing, Marketing Management +12

The impact of self‐monitoring on image congruence and product/brand evaluation

Margaret K. Hogg, Alastair J. Cox · European Journal of Marketing · 2000 · 226 citations

Business, Marketing, Psychology +9

The role of mixed emotions in consumer behaviour

Elfriede Penz, Margaret K. Hogg · European Journal of Marketing · 2011 · 205 citations

Business, Marketing, Retail Management +17

Mapping symbolic (anti-) consumption

Margaret K. Hogg, Emma Banister, Christopher A. Stephenson · Journal of Business Research · 2008 · 182 citations · Full text

Social Sciences, Marketing, Consumption Studies +5

Articulating a New Framework for Visual Metaphors in Advertising

Lampros Gkiouzepas, Margaret K. Hogg · Journal of Advertising · 2011 · 157 citations

Business, Marketing, Marketing Management +17

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