Concepedia
Statistics
Publications
56
Citations
3K
H-Index
30
Active since
1996
Affiliations
Lancaster University(Current)
Manchester School of Architecture
University of Exeter
University of Manchester
Keele University
Margaret K. Hogg is an author at Lancaster University specializing in consumer research, marketing, and management.
Top concepts
MarketingConsumer ResearchManagementSocial SciencesConsumer BehaviorCultureConsumer CultureSociologyAdvertisingGender
Publications per year
1996–2021
Negative symbolic consumption and consumers’ drive for self‐esteem
Emma Banister, Margaret K. Hogg · European Journal of Marketing · 2004 · 306 citations
Symbolic Goods, Social Psychology, Consumer Research +23
The impact of self‐monitoring on image congruence and product/brand evaluation
Margaret K. Hogg, Alastair J. Cox · European Journal of Marketing · 2000 · 225 citations
Consumer Research, Brand Strategy, Brand Loyalty +21
The role of mixed emotions in consumer behaviour
Elfriede Penz, Margaret K. Hogg · European Journal of Marketing · 2011 · 204 citations
Consumer Uncertainty, Consumer Study, Mixed Emotions +18
Mapping symbolic (anti-) consumption
Margaret K. Hogg, Emma Banister, Christopher A. Stephenson · Journal of Business Research · 2008 · 182 citations · Full text
Economics, Sustainable Consumption, Advertising +6
Articulating a New Framework for Visual Metaphors in Advertising
Lampros Gkiouzepas, Margaret K. Hogg · Journal of Advertising · 2011 · 153 citations
Ad Visuals, Targeted Advertising, Consumer Research +16
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