Concepedia

Elfriede Penz

EP

33

Publications

2.4K

Citations

22

H-Index

2002

Active since

Affiliations

Vienna University of Economics and Business(Current)

University of Manchester

Johannes Kepler University of Linz

University of Vienna

Lancaster University

Elfriede Penz is an author at Vienna University of Economics and Business specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingSocial SciencesCultureBrandingEconomics

Publications per year

2002–2022

33

Publications

33

Enhancing the Trustworthiness of Qualitative Research in International Business

Rudolf R. Sinkovics, Elfriede Penz, Pervez Ghauri · Management International Review · 2008 · 558 citations · Full text

International Management, International Research, Qualitative Analysis +7

The role of mixed emotions in consumer behaviour

Elfriede Penz, Margaret K. Hogg · European Journal of Marketing · 2011 · 204 citations

Consumer Uncertainty, Consumer Study, Mixed Emotions +18

Analysing textual data in international marketing research

Rudolf R. Sinkovics, Elfriede Penz, Pervez Ghauri · Qualitative Market Research An International Journal · 2005 · 201 citations

Marketing Analytics, Organizations, Quantitative Methods +18

Forget the Areal@ thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products

Elfriede Penz, Barbara Stöttinger · ACR North American Advances · 2005 · 180 citations

Behavioral Decision Making, Consumer Study, Consumer Research +20

Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking

Katja Meier-Pesti, Elfriede Penz · Journal of Economic Psychology · 2007 · 142 citations

Financial Risk Management, Gender Studies, Management +5

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