Rudolf R. Sinkovics

The use of partial least squares path modeling in international marketing

Jörg Henseler, Christian M. Ringle, Rudolf R. Sinkovics · Advances in international marketing · 2009 · 2.5K citations · Full text

Business, Marketing, Marketing Management +7

A perspective on using partial least squares structural equation modelling in data articles

Christian M. Ringle, Marko Sarstedt, Noemi Sinkovics et al. · Data in Brief · 2023 · 673 citations · Full text

Social Sciences, Data Science, Method Validation +11

A critical look at the use of SEM in international business research

Nicole Richter, Rudolf R. Sinkovics, Christian M. Ringle et al. · International Marketing Review · 2016 · 601 citations · Full text

Business, International Business, Marketing +10

Enhancing the Trustworthiness of Qualitative Research in International Business

Rudolf R. Sinkovics, Elfriede Penz, Pervez Ghauri · Management International Review · 2008 · 562 citations · Full text

Business, International Business, International Management +10

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Business, Marketing, Marketing Management +8