Marketing Theory and Applications

Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller, Donald R. Lehmann · Marketing Science · 2006 · 2.3K citations

Business, Marketing, Marketing Management +10

Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view

Gautam Ray, Jay B. Barney, Waleed A. Muhanna · Strategic Management Journal · 2003 · 1.8K citations

Management, Insurance, Strategic Management +12

Profitability and Marketability of the Top 55 U.S. Commercial Banks

Lawrence M. Seiford, Joe Zhu · Management Science · 1999 · 948 citations

Business, Business Economics, Economics +17

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Xueming Luo, Naveen Donthu · Journal of Marketing · 2006 · 102 citations

Business, Marketing, Marketing Management +15

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura et al. · Journal of the Academy of Marketing Science · 2008 · 26 citations · Full text

Business, Marketing, Marketing Management +13