Concepedia

Leff Bonney

LB

Statistics

Publications

15

Citations

863

H-Index

13

Active since

2007

Affiliations

Florida State University(Current)

University of Tennessee at Knoxville

University of Alabama

University of Akron

Ohio University

Leff Bonney is an author at Florida State University specializing in marketing, sales management, and management.

Publications per year

2007–2022

15

Publications

15

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Business, Marketing, Marketing Management +8

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

C. Moreau, Leff Bonney, Kelly B. Herd · Journal of Marketing · 2011 · 133 citations

Business, Marketing, Marketing Management +7

Sales Education Efficacy

Leff Bonney, Cinthia B. Satornino · Journal of Marketing Education · 2014 · 68 citations

Management, Higher Education, Business-to-business Marketing +13

Using a Business Simulation to Enhance Accounting Education

Richard A. Riley, Ernest R. Cadotte, Leff Bonney et al. · Issues in Accounting Education · 2013 · 46 citations

Education, Accountancy, Accounting +16

An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective

Mark A. Moon, Leff Bonney · The Journal of Marketing Theory and Practice · 2007 · 35 citations

Social Sciences, Social Psychology, Interpersonal Communication +14

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