Kelly B. Herd

To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products

C. Moreau, Kelly B. Herd · Journal of Consumer Research · 2009 · 175 citations

Social Sciences, Marketing, Social Psychology +7

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

C. Moreau, Leff Bonney, Kelly B. Herd · Journal of Marketing · 2011 · 133 citations

Business, Marketing, Marketing Management +7

Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity

Kelly B. Herd, Ravi Mehta · Journal of Consumer Research · 2018 · 58 citations

Management, Marketing, Psychology +15

Wetting the bed at twenty‐one: Embarrassment as a private emotion

Aradhna Krishna, Kelly B. Herd, Nilüfer Z. Aydınoğlu · Journal of Consumer Psychology · 2015 · 41 citations · Full text

Social Sciences, Psychology, Social Psychology +2

Do Backer Affiliations Help or Hurt Crowdfunding Success?

Kelly B. Herd, Girish Mallapragada, Vishal Narayan · Journal of Marketing · 2021 · 28 citations

Business, Entrepreneurship, Organizational Behavior +8