Concepedia

Vishal Narayan

VN

10

Publications

584

Citations

10

H-Index

2006

Active since

Affiliations

Cornell University(Current)

National University of Singapore

University of Southern California

National University System

Vishal Narayan is an author at Cornell University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessConsumer ChoiceBehavioral EconomicsEconomicsStatisticsAdvertising

Publications per year

2006–2021

10

Publications

10

Modeling Consumer Learning from Online Product Reviews

Yi Zhao, Sha Yang, Vishal Narayan et al. · Marketing Science · 2012 · 238 citations

Customer Satisfaction, Consumer Uncertainty, Engineering +22

The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors

Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali · Marketing Science · 2017 · 104 citations

Chain Restaurants, Behavioral Decision Making, Consumer Study +27

Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model

Sha Yang, Vishal Narayan, Henry Assael · Marketing Science · 2006 · 73 citations

Consumer Economics, Behavioral Decision Making, Family Members +26

The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews

Dinesh Puranam, Vrinda Kadiyali, Vishal Narayan · Marketing Science · 2021 · 46 citations

Customer Satisfaction, Consumer Research, Hospitality +19

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Vishal Narayan, Vithala R. Rao, K. Sudhir · Marketing Science · 2015 · 28 citations

Consumer Economics, Consumer Research, Modern Grocery Retail +17

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