Concepedia

Sha Yang

SY

Statistics

Publications

51

Citations

3.8K

H-Index

29

Active since

2000

Affiliations

New York University(Current)

University of Southern California

Georgia State University

Hong Kong University of Science and Technology

Sha Yang is an author at New York University specializing in marketing, business, and marketing management.

Publications per year

2000–2024

51

Publications

51

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

Anindya Ghose, Sha Yang · Management Science · 2009 · 670 citations

Business, Business Economics, Marketing +17

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Sha Yang, Anindya Ghose · Marketing Science · 2010 · 368 citations

Business, Marketing, Marketing Management +15

Modeling Interdependent Consumer Preferences

Sha Yang, Greg M. Allenby · Journal of Marketing Research · 2003 · 276 citations

Social Sciences, Economics, Marketing +17

Modeling Consumer Learning from Online Product Reviews

Yi Zhao, Sha Yang, Vishal Narayan et al. · Marketing Science · 2012 · 242 citations

Business, Marketing, Marketing Management +17

Bayesian Analysis of Simultaneous Demand and Supply

Sha Yang, Yuxin Chen, Greg M. Allenby · Quantitative Marketing and Economics · 2003 · 167 citations

Social Sciences, Business Economics, Economics +14

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