Sha Yang

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

Anindya Ghose, Sha Yang · Management Science · 2009 · 659 citations

Marketing Analytics, Search Engine Optimization, Electronic Markets +22

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Sha Yang, Anindya Ghose · Marketing Science · 2010 · 362 citations

Marketing Analytics, Targeted Advertising, Consumer Research +18

Modeling Interdependent Consumer Preferences

Sha Yang, Greg M. Allenby · Journal of Marketing Research · 2003 · 274 citations

Consumer Research, Revealed Preference, Interdependent Consumer Preferences +19

Modeling Consumer Learning from Online Product Reviews

Yi Zhao, Sha Yang, Vishal Narayan et al. · Marketing Science · 2012 · 238 citations

Customer Satisfaction, Consumer Uncertainty, Engineering +22

Bayesian Analysis of Simultaneous Demand and Supply

Sha Yang, Yuxin Chen, Greg M. Allenby · Quantitative Marketing and Economics · 2003 · 166 citations

Demand Management, Economics, Supply And Demand +5