Concepedia

Yi Zhao

YZ

12

Publications

641

Citations

11

H-Index

2009

Active since

Affiliations

Georgia State University(Current)

Hong Kong University of Science and Technology

Sun Yat-sen University

Harbin Institute of Technology

New York University

Yi Zhao is an author at Georgia State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessEngineeringConsumer ChoiceEconomicsStatisticsConsumer Uncertainty

Publications per year

2009–2022

12

Publications

12

Modeling Consumer Learning from Online Product Reviews

Yi Zhao, Sha Yang, Vishal Narayan et al. · Marketing Science · 2012 · 238 citations

Customer Satisfaction, Consumer Uncertainty, Engineering +22

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Zhao Ying, Kristiaan Helsen · Journal of Marketing Research · 2011 · 152 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +22

Predicting New Customers' Risk Type in the Credit Card Market

Yi Zhao, Zhao Ying, Inseong Song · Journal of Marketing Research · 2009 · 45 citations

Marketing Analytics, Customer Satisfaction, Risk Model Validation +23

Modeling the Intrahousehold Behavioral Interaction

Sha Yang, Yi Zhao, Tülin Erdem et al. · Journal of Marketing Research · 2010 · 42 citations

Behavioral Decision Making, Family Members, Consumer Research +21

Modeling Consumer Learning from Online Product Reviews

Yi Zhao · SSRN Electronic Journal · 2012 · 39 citations · Full text

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