Concepedia

Inseong Song

IS

6

Publications

800

Citations

6

H-Index

2002

Active since

Affiliations

Hong Kong University of Science and Technology(Current)

University of Chicago

Inseong Song is an author at Hong Kong University of Science and Technology specializing in business, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsConsumer ChoiceMicroeconomicsEconomic AnalysisCategory Management

Publications per year

2002–2009

6

Publications

6

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

Pradeep K. Chintagunta, André Bonfrer, Inseong Song · Management Science · 2002 · 228 citations

Economics, Price Formation, Market Analysis +15

A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category

Inseong Song, Pradeep K. Chintagunta · Quantitative Marketing and Economics · 2003 · 197 citations

Consumer-driven Product Development, Digital Camera Category, User Perception +14

Measuring Cross-Category Price Effects with Aggregate Store Data

Inseong Song, Pradeep K. Chintagunta · Management Science · 2006 · 140 citations

Consumer Economics, Consumer Uncertainty, Consumer Research +17

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Inseong Song, Pradeep K. Chintagunta · Journal of Marketing Research · 2007 · 132 citations

Consumer Economics, Consumer Uncertainty, Consumer Research +17

Coordinating Price Reductions and Coupon Events

Eric T. Anderson, Inseong Song · Journal of Marketing Research · 2004 · 58 citations

Behavioral Decision Making, Lower Retail Price, Consumer Research +22

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