Concepedia
Statistics
Publications
36
Citations
3.3K
H-Index
28
Active since
1992
Affiliations
Northwestern University(Current)
Massachusetts Institute of Technology
Kellogg's (Canada)
University of Chicago
The University of Texas at Dallas
Eric T. Anderson is an author at Northwestern University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementEconomicsConsumer ResearchConsumer BehaviorDynamic PricingMicroeconomicsEconomic AnalysisMarket Design
Publications per year
1992–2024
Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
Eric T. Anderson, Duncan Simester · Journal of Marketing Research · 2014 · 287 citations
Customer Satisfaction, Consumer Study, Reputation Management +17
The Option Value of Returns: Theory and Empirical Evidence
Eric T. Anderson, Karsten T. Hansen, Duncan Simester · Marketing Science · 2009 · 270 citations
Empirical Finance, Optimal Return Policy, Consumer Research +21
Measuring and Mitigating the Costs of Stockouts
Eric T. Anderson, Gavan J. Fitzsimons, Duncan Simester · Management Science · 2006 · 267 citations
Suboptimal Inventory Decisions, Inventory Management, Payout Policy +13
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
Eric T. Anderson, Duncan Simester · Quantitative Marketing and Economics · 2003 · 248 citations
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Eric T. Anderson, Duncan Simester · Marketing Science · 2004 · 216 citations
Customer Satisfaction, Consumer Research, Business Analytics +20
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