Concepedia
Statistics
Publications
36
Citations
3.3K
H-Index
28
Active since
1992
Affiliations
Northwestern University(Current)
Massachusetts Institute of Technology
Kellogg's (Canada)
University of Chicago
The University of Texas at Dallas
Eric T. Anderson is an author at Northwestern University specializing in business, economics, and business economics.
Publications per year
1992–2024
Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception
Eric T. Anderson, Duncan Simester · Journal of Marketing Research · 2014 · 290 citations · Full text
Business, Marketing, Marketing Management +17
The Option Value of Returns: Theory and Empirical Evidence
Eric T. Anderson, Karsten T. Hansen, Duncan Simester · Marketing Science · 2009 · 273 citations
Social Sciences, Business Economics, Economics +17
Measuring and Mitigating the Costs of Stockouts
Eric T. Anderson, Gavan J. Fitzsimons, Duncan Simester · Management Science · 2006 · 273 citations
Management, Operations Management, Retail Management +17
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
Eric T. Anderson, Duncan Simester · Quantitative Marketing and Economics · 2003 · 252 citations
Business, Business Economics, Economics +14
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Eric T. Anderson, Duncan Simester · Marketing Science · 2004 · 220 citations
Management, Business Economics, Marketing +17
1–5 of 36